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Managing the Successful Market Launch in Research and Development (R&D) Intensive Industries


Several companies are operating a short or investment intensive product lifecycle with a high degree of uncertainty on either reaching a sellable product, market success or even both. Everybody is implicitly betting on the imminent success and management is risking overstating the expected win. It is highly unpopular in these situations to be the one to highlight a problem. predicat helps companies to create the necessary realism towards project milestones, delivery dates, pricing, market numbers, and adoption rates without jeopardizing a motivational drive towards targeted results. An organisation that knows the truth rather than follows aspiration maintains a focus on the issues preventing success.

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