The American entertainment media industry has had early exposure to prediction markets with the Hollywood Stock Exchange (HSX) being the trading board for movie concepts, box-office launches, star rating and everything related. Electronic Arts followed suite as one of the leaders gaming industry and our partner, Crowdcast, helped create a success story of their own. An estimated $15-20 Million in incremental revenues due to optimised marketing spent and 31% improvement in game quality and product shipping data forecast accuracy. The prediction market is now part of their culture and provides their leadership an ‘enthusiastic, divers and engaged employee community’ ready to forecast from the grass roots.