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Engaging on a human level yields more than pure intellect and data


London, 01.03.2008

There is a great difference between what people should do and what they are going to do. Psychology and irrational behaviour play a much larger role than rational or classical economist care to admit. At the same time the conviction of single men can change the world in unexpected ways with improbable outcomes. Why do we pay more attention to money flow than how our people – customers, employees and providers – are invested in our success?

We need to make the human factor core of the concept.

Further Reading: Ariely, D. (2008). Predictably Irrational (Revised Edition). London: HarperCollinsPublishers.

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