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Combe Incorporated takes a look at Prediction Markets for Concept Testing


Atlanta, 28.10.2010

Randy Berkowitz, VP of Global Market Research for Combe Incorporated presented "Tapping the Wisdom of Crowds to Predict the future - Prediction Markets for Concept Testing" at the 2010 American Marketing Association´s Marketing Research Conference in Atlanta.


Combe Inc. had conducted a side by side test of Concept testing using Prediction Markets and traditional tests. The results showed just how fast, accurate, fun, powerful and cost effective prediction markets are.

Take a look.

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