Combe Incorporated takes a look at Prediction Markets for Concept Testing
Atlanta, 28.10.2010
Randy Berkowitz, VP of Global Market Research for Combe Incorporated presented "Tapping the Wisdom of Crowds to Predict the future - Prediction Markets for Concept Testing" at the 2010 American Marketing Association´s Marketing Research Conference in Atlanta.
Combe Inc. had conducted a side by side test of Concept testing using Prediction Markets and traditional tests. The results showed just how fast, accurate, fun, powerful and cost effective prediction markets are.
Take a look.